Whilst there’s no substitute for good old fashioned face to face time when it comes to training, video provides an excellent, cost-effective alternative.
Whether it’s your business, or a small but necessary part of it, training videos can be a huge benefit to you, your staff and your customers.
The market for training videos has grown enormously, as highlighted by the acquisition of the online training platform Lynda.com for $1.5 billion just a few years ago.
But you don’t need to be LinkedIn to be looking at producing training videos. From small companies who want to produce high quality training videos for their products, to massive organisations who need to communicate important guidance to hundreds of staff online or across a corporate intranet, video is an excellent medium for your message.
So how to do it, and how to do it properly. Here’s a few things to consider.
Figure out your look; plain white background? Corporate colour? We can shoot on green screen and drop in any background you wish, however the focus should be on the content so we always suggest keeping it simple so as not to detract from the message.
Storyboarding may seem unnecessary when you’ve got a single person addressing the camera, but it’s worth keeping in mind you might want to bring in other content to illustrate the points being made - these can be stills or even other videos so having a clear plan of when and where these elements will come in can help us frame the shot appropriately.
If you do have elements to bring in, be they images, videos or slides, have them ready prior to the shoot so we know what we’ll be dealing with in the edit.
The chances are this will be going out over the internet or local network, so while you might not need broadcast cameras, you want the quality to be high. It might seem unimportant given the simple set up and potentially simple message but you should still apply high standards to the production. If you don’t take it seriously then neither will your audience. Don’t let them be distracted by a shaky camera, poor lighting and bad sound. Basically, if you shoot your videos at the back of a busy office on your phone, nobody will watch it, and if they do they probably won’t take it seriously.
The only specific piece of kit you might want to consider is a teleprompter. You might know what you need to say backwards, but it can all change once the lights go up and that little camera LED turns on. don’t waste a day in the studio for the sake of hiring one.
Where video does trump face to face training is in the use and reuse. The video you produce with us will be an asset that can be used as many times as you need to, and not necessarily as just a training tool.
A high quality training video shows your clients, prospective clients, employees and potential future employees that yours is a company that believes in the value of the product or service it provides. Every piece of media you put out is a reflection of your company and the belief it has in itself, so don’t cut corners.
Check out the video below for CareerCake, one of our regular clients , and if you see the potential benefits in training videos, get in touch with us.